There are two Major schools of thought regarding Branding: The first holds that it\’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it\’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not […]
The Art of Branding Read More »
This week I am sharing a thought from Seth Godin (World renown Author and Entrepreneur see a brief of his profile at the end of this thought) The following is a list of great marketing lessons from Seth Godin. Ignore them at your peril. Anticipated, personal and relevant advertising always does better than unsolicited junk.
What Every Good Marketer Knows Read More »
A while back I was invited to speak at the annual sales kick off meeting of a Major Financial institution in the country. The morning of my talk I was in early enough to share breakfast with about 450 sales people, while they went on to listen to the CEO Talk about \”The Journey so
EFFECTIVE SALES PROPOSALS- How to write them Read More »
