There are two Major schools of thought regarding Branding: The first holds that it\’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it\’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not […]
The Art of Branding Read More »
A while back I was invited to speak at the annual sales kick off meeting of a Major Financial institution in the country. The morning of my talk I was in early enough to share breakfast with about 450 sales people, while they went on to listen to the CEO Talk about \”The Journey so
EFFECTIVE SALES PROPOSALS- How to write them Read More »
Making a memorable presentation/pitch goes beyond the fact that you have a big Idea that “no one has done before”. In fact your investors are more likely to think that if no one has done it before, then it is not worth trying out. So be ready to answer that question. However, today I want
Making a memorable Business Presentation Read More »
