There are two Major schools of thought regarding Branding: The first holds that it\’s an incomprehensible voodoo that marketers practice. I Belong to the second, which Contends that it\’s a simple matter of the classic Ps of Marketing: Product, place, price and promotion. To this List some people added another P: Prayer. They are not […]
The Art of Branding Read More »
Before you can build an exceptionally strong brand, you need to know why you’re in business. Not what you do, but why you do it. Your business’s ‘noble purpose,’ if you will. Articulating that mission is probably one of the most critical—and difficult—challenges in the branding process. And it’s a challenge for companies of any
Why are you in Business? Read More »
It\’s a new brand world. That cross-trainer you\’re wearing — one look at the distinctive swoosh on the side tells everyone who\’s got you branded. That coffee travel mug you\’re carrying — ah, you\’re a Starbucks woman! Your T-shirt with the distinctive Champion \”C\” on the sleeve, the blue jeans with the prominent Levi\’s rivets,
The Brand Called You Read More »
In the next five years, we will see a rapid changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before. The growing emphasis on branding will move up the boardroom agenda and VentureRepublic strongly believes that branding will become one of
The CEO drives the brand Read More »
It\’s a new brand world. That cross-trainer you\’re wearing — one look at the distinctive swoosh on the side tells everyone who\’s got you branded. That coffee travel mug you\’re carrying — ah, you\’re a Starbucks woman! Your T-shirt with the distinctive Champion \”C\” on the sleeve, the blue jeans with the prominent Levi\’s rivets,
The Brand Called You Read More »
There are two main schools of thoughts regarding branding; the first holds that it’s an incomprehensible voodoo that marketers practice. I belong to the second which contend that it is a simple matter of applying the classic P’s of marketing; Product, Place, Price and Promotion. To this list, some people have added another P; Prayer.
3 Essential Elements in Building a strong Brand Read More »
