It\’s a new brand world. That cross-trainer you\’re wearing — one look at the distinctive swoosh on the side tells everyone who\’s got you branded. That coffee travel mug you\’re carrying — ah, you\’re a Starbucks woman! Your T-shirt with the distinctive Champion \”C\” on the sleeve, the blue jeans with the prominent Levi\’s rivets, […]
The Brand Called You Read More »
This is a very crucial message from the depth of my heart at this time to recruiters in most organisation. During one of the sessions I underwent at the Pan-African University a fellow trainee at the time asked me the question “How do you sincerely know genuine applicants and how in the world will you
RECRUITING RIGHT: 3 irrelevancies every recruiter must avoid Read More »
In the next five years, we will see a rapid changing landscape across the globe, where the opportunities for businesses to benefit from corporate and product branding efforts will be larger than ever before. The growing emphasis on branding will move up the boardroom agenda and VentureRepublic strongly believes that branding will become one of
The CEO drives the brand Read More »
It\’s a new brand world. That cross-trainer you\’re wearing — one look at the distinctive swoosh on the side tells everyone who\’s got you branded. That coffee travel mug you\’re carrying — ah, you\’re a Starbucks woman! Your T-shirt with the distinctive Champion \”C\” on the sleeve, the blue jeans with the prominent Levi\’s rivets,
The Brand Called You Read More »
There are two main schools of thoughts regarding branding; the first holds that it’s an incomprehensible voodoo that marketers practice. I belong to the second which contend that it is a simple matter of applying the classic P’s of marketing; Product, Place, Price and Promotion. To this list, some people have added another P; Prayer.
3 Essential Elements in Building a strong Brand Read More »
A friend and I were talking about spouses, dating and gift giving when the conversation turned to february 14. \”why is it that women always seem to think that Valentine\’s day is only about them?\” he asked. \”what do you mean?\” I responded. Of course I knew. \”Valentines day is about celebrating love, but women
VALENTINE\’S DAY-a two way Street Read More »
I got this from Top Rank Blog and Knew Instantlyyou will like it #1: Save Time, Re-purpose Content. While this is a great tactic it is important to be thoughtful about the way that you are re-using content. Simply spitting out the same information over and over again will not work. Be sure to change
I\’ve learned – That you cannot make someone love you. All you can do is be someone who can be loved. The rest is up to them. I\’ve learned – that no matter how much I care, some people just don\’t care back. I\’ve learned – that it takes years to build up trust, and
What I have learnt in life Read More »
Wanted to share this special story with you…. Like a lot of things in life, it\’s much easier said than done but this is where faith and perseverance comes in. Once there were three trees on a hill in a woods. They were discussing their hopes and dreams when the first tree said \”Someday I
The Obstacle in Our Path In ancient times, a king had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king\’s wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the king for not keeping
